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Dr. Google or: How I Learned to Stop Worrying and Love the PageRank.

5 November 2007 28 views One CommentPrint this post Print this post Email this post Email this post

There’s no denying that nearly every webmaster is obsessed with his or her PageRank. After all, a high page rank is the best indicator in the quality of a site, right? Wrong. For some reason, the majority of webmasters believe that raising their PageRank will help better the way the world views their website. Anyone with half a brain knows that this is not true. The quality of a website is derived from the quality of its content and nothing more.

News flash: I’d say over 95% of those who use the internet have no clue what PageRank even is, 4% know but don’t care, and the other 1% are the webmasters obsessing over it. So, what’s the big deal and why is everyone solely focused on raising their PageRank? It’s just a number assigned by Google to a page on your website to denote how important Google finds your page.

One of my more popular blogs only has a PageRank of 2, but I consistently see over 1,000 uniques per day and receive emails on a daily basis thanking me for providing them with such a unique resource. So, does my PageRank of 2 mean anything in this case? Absolutely not. I write for my readers and not a search engine crawler.

If you’re blogging only to please Google and you can’t see why you’re seeing no success, I think it’s time to open your eyes. Your users should be the main focus of your blog or website and no one else. Stop stressing over a number on a toolbar and start blogging.

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One Comment »

  • Erik Karey said:

    PageRank is a useless number to most. I think more webmasters should focus on their sites and building traffic organically than what their PR # is.

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